From Farm to Fibre: Royle Farm Business Park's Digital Renaissance
From poor connectivity to 1000Mbps speeds, learn how Integra transformed tenant satisfaction and business potential at Royle Farm.
Groundwork for the Gigabit: The Blueprint of Digital Ascent
Royle Farm Business Park, nestled in the outskirts of Burton upon Trent, stands as a testament to the adaptability and resilience of rural businesses. Established in 1998 on the grounds of a working farm, the park has evolved into a thriving hub for over 30 industrial and engineering businesses, spanning 20 light industrial warehouses and 17 secure compounds.
Despite its idyllic setting and strategic location near major roadways like the A38, A444, and A511, Royle Farm faced a significant barrier to growth: inadequate internet connectivity.
With tenants grappling with slow and unreliable ADSL connections, the park’s potential for attracting and retaining businesses was severely hampered, prompting a critical need for a sustainable digital solution.
Copper Chains: Breaking Free From the Bounds of Broadband
The challenge of upgrading Royle Farm Business Park’s internet infrastructure was daunting. Located several kilometres from the nearest exchange, previous enquiries into enhancing connectivity were met with prohibitively high excess construction charges.
The existing copper ADSL lines—stretched over and under the rural landscape—were not only inadequate but also represented a relic of the park’s agricultural past ill-suited to the demands of modern business.
Tenants frequently experienced service dropouts and speeds that were woefully insufficient, with download and upload rates languishing in the single digits. This digital deficiency not only strained current operations but also deterred potential new tenants, underscoring the urgency for a viable, cost-effective solution.
Wiring the Future: The High-Speed Transformation of Royle Farm
The breakthrough came when Integra was enlisted to re-imagine Royle Farm’s connectivity infrastructure. By conducting an exhaustive survey, Integra identified a feasible route to introduce fibre optic cabling into the park, circumventing significant excess construction charges through Openreach.
This strategic move significantly reduced the projected costs by over 80%, laying the groundwork for a comprehensive upgrade. Upon activation, Integra deployed a mix of wireless and CAT6 networking, effectively blanketing the entire park with high-speed fibre connectivity.
This transformation not only catapulted internet speeds for tenants up to 1000 Mbps but also dramatically lowered installation costs from a prohibitive six-figure sum to an accessible five-figure investment.
Thanks to Integra’s ingenuity, new tenants can now enjoy ultrafast fibre connectivity within days, not months, positioning Royle Farm Business Park as a leading destination for businesses seeking digital excellence in rural Staffordshire.
