Casting the Net Wide: A Connectivity Transformation
Thinking Anglers, with over 4 million YouTube views, leaps from sluggish ADSL to robust SD-WAN, boosting productivity and digital marketing efforts.
Casting Lines in Digital Waters
Thinking Anglers, a provider of high-quality carp fishing tackle, found themselves in a predicament. Their rural location and growing digital needs, including managing a popular YouTube channel, were at odds with their existing ADSL broadband line. As their business expanded, so did their connectivity needs. The company's digital operations, including uploading videos and updating social media, were hampered by their sluggish internet connection.
Tangled in the Weeds of Connectivity
The company's rural location presented unique challenges. The distance from the exchange resulted in a struggling ADSL line that couldn't keep up with the demands of a growing business. The lack of resilience in their IT infrastructure meant that any downtime brought operations to a standstill.
The impending PSTN switch-off in 2025 further emphasised the need for an upgrade.
Reeling in the Power of SD-WAN
Integra Networks stepped in with their SD-WAN solution. Despite the challenging location, Integra was able to provide a robust and resilient network infrastructure. Multiple network connections were deployed to deliver the necessary bandwidth, catapulting Thinking Anglers from a mere 5Mbps to over 120Mbps.
The upgrade enabled the company to deploy a reliable VoIP phone service and significantly improved upload performance, allowing the team to work more efficiently and manage their popular YouTube channel effectively.