Jul 18, 2022
Beyond the Broadband Bottleneck: Unveiling a Practical Alternative for Rural SMEs
As the digital era surges forward, rural connectivity lags behind. Countless articles have reported on the challenges rural businesses face, pinning hopes on the slow and steady roll-out of rural broadband. The government is investing heavily, and schemes are driving private sector investments into fibre infrastructure. Yet, the situation remains far from resolved.
The Great Gamble: Alternate ISPs and the Uncertain Bet
Many alternate ISPs to BT fibre are banking on a significant roll-up by larger players. While it's a potential goldmine for investment returns, the core issue is the 'when'. The SMEs' digital infrastructure hangs in the balance, awaiting the uncertain arrival of superfast coverage.
Promises versus Reality: The Broadband Paradox
Declarations of imminent high-speed internet and low latency abound, painting a seemingly near paradise for digital operations. However, a sobering reality check shows that many rural SMEs will have to wait 3 to 5 years before experiencing an acceptable level of business broadband.
Defining Acceptable Business Broadband
The question then arises - what defines acceptable business broadband? A decent broadband for businesses should have speeds of 30 Mbps+, latency of 60-70 milliseconds (for feasible voice and video calls), and a fixed IP address (essential for VOIP, CCTV, and alarm services).
Exploring Alternatives: Current Broadband Options
In the interim, SMEs that can't avail BT-based FTTC services have limited options. ADSL, Satellite broadband, or 4G service each come with their own set of compromises, none of which perfectly suit the critical requirements of most SMEs.
Integra SD-WAN: The Pioneering Solution to Rural Connectivity Woes
Recognizing these challenges, Integra presents its flagship product – Integra SD-WAN. By leveraging multiple 4G or 5G networks, a top-tier SD-WAN router, and robust cloud architecture, Integra offers a high-grade alternative to fibre broadband services. This solution serves as a permanent or interim fix for rural SMEs poorly served by existing services.
Future-Ready and Scalable: Integra SD-WAN's Edge
Integra SD-WAN distinguishes itself through its scalability. It's prepared for an upgrade to 5G when it becomes available. Additionally, it can be paired with other services such as ADSL, FTTC, Satellite or fibre leased line. Integra's SD-WAN meshing assures maximum bandwidth use across various technologies, each serving as a fail-safe for the others. Available throughout the UK and offering flexible contract lengths, Integra SD-WAN stands out as a comprehensive standalone solution, a bandwidth enhancement option, and a crucial backup solution.